Are you searching for a simple, effective way of adding Terms and Conditions to your website? You can use EmailMeForm to accomplish this goal, and we an easy way to implement your T&C using online forms.
You probably want to create a Terms and Conditions statement to cover all your bases and protect your business. But did you know that adding T&C also serves as a way to enhance the user experience (UX) on your site?
Why adding Terms and Conditions improves UX (and why it matters)
When you add Terms and Conditions upfront, users perceive you as an honest company to do business with. They don’t want a “gotcha” at the end of a transaction, and a statement at the tail end of an interaction can leave them with a negative feeling about your business.
A poor user experience (UX) does not exist in a vacuum. Along with it comes negative online reviews that can sabotage the business you’re working so hard to build.
Take a look at the impact of this.
According to research conducted by BrightLocal in 2018, 68 percent of users surveyed were more likely to do business with a local company with positive online reviews.
There’s a flip side to that statement–40 percent of the users surveyed state they would not do business with negative online reviews.
Worse yet, the top online review platforms, Google, Yelp, and Facebook, typically populate the top positions of the SERPs.
A negative online review has the potential to send shockwaves through your business. Improve UX to help prevent this from happening to you.
So, how can you add the Terms and Conditions that make your customers feel safe doing business with you? Let’s take a look.
A Look at Terms and Conditions Using Easy Checkboxes
When you create Terms and Conditions, it allows you to be forthright with your customers about all the things they should be told about up front. Some examples of how you can utilize this method of adding T&C are the following.
- Terms of deposits (refundable or non-refundable)
- Cancellation policies
- Payment terms
- Reservation policies
Using the checkbox method is most useful when you are asking the customer to agree to short statements that are only a couple of sentences long.
Let’s look at an example of this:
When you look at this travel agency form template, you see five different places where users are advised of policies as they complete the form.
- One spot advises the client of the minimum deposit charged by the travel agency.
- A check box notifies the traveler that the travel agent will be charging the client’s card.
- Another field explains about future billings that will be charged.
- There’s a field where the client is advised about travel insurance.
- A final field notifies travelers of the travel agency’s cancellation policy.
The traveler cannot submit this form without reviewing and making a selection to each of these statements.
The travel agent has clearly communicated their policies, and the client is duly notified of all the Terms and Conditions of booking a trip.
No catches, no gotchas, no secret sauce. Just honest and transparent communication from business owner to client.
How to Create Terms and Conditions
Regardless of your industry, you can use t&c to set user expectations and amplify UX and protect your integrity.
If you’re wondering exactly how to add Terms and Conditions, don’t worry. In this section, we will walk through how to add Terms and Conditions using the EmailMeForm form builder.
Step One: Log in, Let’s Go
Step one is easy peasy–log in to your EmailMeForm account, and you will be in the form manager.
Step Two: Select Your Form
Second, select the form in which you want to add Terms and Conditions. Hover over your selection in form manager until a blue “options” button appears. Click then click the blue “edit” option.
Step Three: Add Checkbox Field
Next, you’ll add a checkbox field from your using the “add field” tab in the form builder. It will populate the form. Feel free to move it to where you want it!
Step Four: Move to the “Form Settings” Tab
Move over to the form settings tab and locate your new checkbox. It populates with generic information, so it’s time to customize this to suit your company.
Here’s how your form appears before you customize it:
The form settings that I changed are the following:
- Field Label: Name the section of the form to give users a brief overview.
- Options/Required: Make the field required so that users cannot bypass entering data.
- Options Labels: I narrowed down from three options to only one–”I agree” because this is a payment authorization. If the customer does not agree, they will exit. Randy’s Lawn Care Service, in our example, minimizes the risk of a chargeback!
- Instructions for User: Here, I wrote a sentence stating that the user authorizes the credit card payment.
And, here’s what it looks like as I’m working in the form settings field:
You can use the form builder to change any settings that you need to make your Terms and Conditions suitable for your business.
Step Five: Save Your Form
Save your form. Select the option “Take me back to the form manager,” so you can preview the form.
Step Six: Preview, Then Add Your Terms and Conditions to Your Website
Beside the form name in the Form Manager, you’ll see the “preview” label. Click that text to preview your form.
Here’s what we just created:
Now your form is ready to use! Share it via your website, emails, or connect it to your social media.
Final Thoughts: Form Data Security
Now that you know how to add Terms and Conditions, it’s easy to get started. We want you to know that when you save form data, security is of paramount importance. Fortunately, you’re partnering with EmailMeForm.
We are PCI-certified, meaning that the payment card industry verifies that we are taking the most extreme precautions to protect sensitive form data. Perhaps as equally as important is the fact that, when you collect payment form data, you will secure it in the EmailMeForm Vault.
Vault requires multi-factor authentication for you to retrieve your data.
This extra layer of protection gives you easy access to your form data while locking out hackers and criminals.
When you’re ready to create Terms and Conditions, don’t accept second-best. Only EmailMeForm will do.
Deborah Tayloe
Deborah is a blogger and freelancer who often writes for EmailMeForm. When she’s not blogging, you’ll probably find Deborah working on DIY projects around her home in North Carolina.
