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ENTRY FORM: Marketing Makes A World of Difference
We’re looking for inspiring, authentic, and well-aligned purposeful marketing programs that can indeed make a world of difference and drive growth. We understand that these efforts can be multifaceted and complicated. But we’ve also seen that when well executed, business growth results, as does—literally—making a world of difference.
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About the Entry
Answer these 8 defining questions, and provide supporting links, images or video examples of the program.
Please aim to keep answers to roughly 300 words.
1. Outline the marketing situation to which the program responded.
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2. Describe the critical insight or insights that became the foundation for the program.
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3. How was marketing’s role central to this initiative?
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4. Tell us about key tactics employed and why they may be considered pioneering.
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5. How did the program positively impact the planet, its creatures, or people’s lives?
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6. How did the program positively affect attitudes toward the brand or change customer behavior-- especially if discussing new sustainable or circular business models?
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7. Discuss how the success of the project and how it was measured. For example, did it engender brand growth, impact the bottom line, or create a new business model?
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8. Describe how this program may be a template for other markets or exemplify worldwide best practices.
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EXAMPLES TO SUPPORT YOUR ENTRY
TO BETTER ILLUSTRATE YOUR INITIATIVE, YOU CAN PROVIDE LINKS, IMAGES OR VIDEO CASE STUDY EXAMPLES.
FILE UPLOADS
Image uploads of under 5mgs can be added to the form, or send larger files through your preferred method of FILE SHARING. (See below.)
File Upload
FILE SHARING
Send larger files through your preferred method of FILE SHARING... be it WeTransfer, Dropbox, or any proprietary service.
I will be sending examples through a large-file sharing program:
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If yes, NAME of FILE-SHARING program:
PAYMENT
The fee to enter is USD $495 per entry or $445 per entry for multiple entries.
Payment Method:
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CREDIT CARD. We will send a secure form via AUTHORIZE.NET to the entrant email above.
INVOICE. We will invoice your company or work with you on purchase order approval.
Any notes/comments to add?