News= count all newspaper articles, magazine articles, periodical mentions, media
references. Emphasis is on Elk articles and photos; not just obituaries – 1 pt

TV = count all television messages highlighting Elk activity including community message
boards – 1 pt each time played

Radio= count all radio messages highlighting Elk activity. The (5) individual pre-recorded messages on the Drug Awareness audio cassette can be quite effective with a local tag line from the Lodge spokesperson. Visit your local radio station for a
share of their community service time allocation – 1 pt each time played

Signs= count your Lodge identity sign(s), billboards, electronic signs (rentable),
community service message boards, displayed Elks Care, Elks Share & Drug Awareness signs, Lodge activity signs, Lodge club signs, Get-Acquainted Day posters - 1 pt per month

E-mail / web site =count external electronic correspondence just as letters (below) and every
every incoming web site inquiry, connect, linkage, or “hit” by those inquiring about Lodge programs. (not internal administrative matters) – 1 pt ea

Other = count parades 10 pts; speakers to outside groups 5 pts; fairs/tradeshows 10 pts; magazines 2 pts; letters, notes, event programs, invitations, thank you notes, Proclamations,Student Dictionaries
distributed, “letssaythanks.com”cards sent to Servicemen serving in Iraq, event announcements, Lodge bulletin articles, flyers - 1 pt ea