Ever been impressed by the large companies who send email automatically after you complete their form? Guess what…you already have this technology, but you might not even know it! It’s called an autoresponder, and EmailMeForm customers have this tool at their disposal.
We decided to write about this tool because our clients are not utilizing this feature as frequently as we predicted they would.
Perhaps we have not touted the benefits of this valuable feature enough. Or, maybe we have not explained how you can access this feature entirely.
Either way, our goal today is to share this fantastic option with you, so you can put it to work in your forms and improve both your user engagement and user experience (UX).
Benefits of Using an Autoresponder
You’ll reap many benefits by adding an autoresponder to your online forms. Take a look at five significant reasons to enable this feature.
1 - Builds relationships
First, you’ll build a relationship with your customer, adding to the UX of your site. In the online world, it’s sometimes challenging to offer those little special touches that make users feel like they matter to you. But, you’ll show that you’re putting effort into your users when you send email automatically as a follow-up to their contact.
2 - Reinforces your branding
A personalized message from your team is another opportunity for you to put your brand’s name back in front of that person one more time. The more you can make a relevant, spam-free impression on a prospect or customer, the higher a chance they will remember your brand when they are ready to make a purchase.
3 - Increases productivity
When you set your online form up to do the work of sending out a response, you increase your productivity. You will be free of the need to accomplish this one task, allowing you to focus your energy on other necessary things.
4 - Makes a positive impression
Whether it’s a user first visit or tenth to your website, when they fill in a subscription form or application form, they are closer to taking action.
That action might be receiving your email marketing, purchasing an item from an e-commerce site, booking travel, or enrolling as a student. But, rest assured, they are advancing in your relationship.
Following up with an autoresponder message relays the message that you, too, are eager to move forward, leaving a positive impression with the user.
5 - Works 24/7/365
Unlike you, the mere human who needs rest and relaxation, your autoresponder will work around the clock. Any time of the day or the night, you will send a politely worded response to a form submission.
Today, users expect round the clock response, either through chatbots or autoresponders, so you are tracking in the right direction.
Why is that so critical?
According to Forbes, a critical shift will occur by the end of 2019. The majority of people on the planet will tip the scales and be connected to the internet. By the end of this year, 50.8% of people users the globe, or over 4 billion people, will be online.
That’s a vast world of opportunity. An autoresponder can help you capture this audience, even those in different time zones than you.
What Forms Work Well with Autoresponders?
We encourage you to use autoresponders in every form you utilize. To be successful, make sure the copy contained in your autoresponder mirrors the form’s language and uses dynamic tokens to personalize the experience further.
So, here are some possible scenarios of how you can use autoresponders with four common online form types:
- Subscription form: Thank new users for subscribing and assure them you’ll be sending them content soon. When a user has completed a subscription form, they are less likely to mark you as spam!
- Registration form: Communicate a confirmation that their registration data was received and confirm event dates.
- Job application form: Thank applicants for their time and let them know when to expect to hear from you.
- Payment form: Thank your user when the payment form is complete. Plus, you can share information on your next promotion or special offer to add to user engagement. (And, gentle reminder, sign up for the EmailMeForm Vault if you’re collecting credit card data to ensure data privacy and safety)
- Contest form: Let entrants know that their contest form submission went through and remind them of the end date.
Building a Form and Adding an Autoresponder
Rather than writing out long instructions, I am going to demonstrate to you how to build a simple daycare center registration form—from scratch—in just under four minutes (three minutes and fifty-eight second to be exact). We will start in the form manager and work through the entire process in the form builder.
And, I set up an autoresponder and personalized three places with dynamic tokens, too.
Take a look.
While this is not by any means an all-encompassing form to enroll children at a school or daycare, it’s only intended to underscore the fact that online forms are easy to create in the EmailMeForm form builder.
How Will You Use an Autoresponder?
Now that you know that you can send email automatically when a user completes your online forms, how will you use the feature?
We hope that you will embrace this tool and put it to work for you. It will add that special touch that adds to your site’s UX and will boost your productivity—with barely any effort on your part!
Deborah Tayloe
Deborah is a blogger and freelancer who often writes for EmailMeForm. When she’s not blogging, you’ll probably find Deborah working on DIY projects around her home in North Carolina.
